A watermark is usually a translucent inscription, small graphics, or logo that clearly shows
whose creation it is. For example, in the corner of the frame, there may be a translucent
link to the channel, the name of the author or brand.
To make a point, imagine that a blogger bought expensive equipment, and then studied for a
long time in order to take beautiful pictures or videos. It was necessary to create unique
and exciting content for his blog. And almost immediately after the publication, someone
copied all the materials, posted them, and indexed them faster. As a result, the thief had
more subscribers. Unfortunately, preventing someone from copying images, videos, or anything
else on the Internet is almost impossible. Therefore, in order to put down your authorship
and protect images and videos, you need to place watermarks on each unit.
One of the main reasons for watermarking images is to protect your pictures and photos from theft and forgery. This is especially up to date for creative professions and brands. This is the perfect way to do the image authentication and claim the copyright. Also, as for brands, a watermark is used for advertising and brand awareness purposes. Another good reason is if you want to protect your personal files from the hands of scammers and those who want to use them without permission, you can use the watermark, and it will solve the problem. And the last, and maybe not so obvious reason, is that watermark can also be used for designation of the status of the document in order to organize the workflow better. For example, you put "copy" or "invalid" on the file and deliver it to the next responsible person so that they know what to do.
Sometimes, people just skip the part of getting watermarks on their images to make the production faster and easier, But there are other major reasons why people neglect the use of a watermark. For instance, sometimes, a watermark can ruin the aesthetics of an image. This is especially true for the work of professional photographers. Some fear that the logo or symbol will spoil the impression of the picture and alienate people. This is the deal only if you make the watermark of poor quality and not suiting to work. But if you get the right choice, this mark can only add uniqueness to your creation. Another point we hear all the time is that the watermark itself has no legal effect. Such a symbol protects the image from copying, but is not direct evidence of copyright. If you have to go to court, you will need to look for more solid evidence. It is true, but at least a watermark is the first shield of protection from trying to steal your creative property and definitely reduces the chances of it.
We got a lot of similar questions like, "so if the watermark is so important, should I use
that on my every photo" And the answer is - it is always up to you.
Whether or not to watermark photos is entirely your choice. Let's say you're a professional
photographer or brand owner who invests a lot of effort and money into creating unique
photos to post on Instagram. In this case, we recommend applying a watermark to protect them
from theft. A properly applied watermark will not spoil the impression of the picture.
